About

My name is Mary Froehlich

I’m the founder of MF Business Coach, a firm that blends business advisory with strategic coaching — dedicated to helping entrepreneurs and business owners grow businesses that reflect their true vision, not someone else’s formula.

Too often, business advisors assume clients already understand what they know or expect them to keep pace without real guidance. It's frustrating to be talked at, handed reports without context, or left to interpret critical insights alone. At MF Business Coach, I take a different approach: delivering tailored support that meets you where you are and ensures you truly understand your business — not just at a surface level, but at a strategic one.

I’ve successfully coached clients ranging from $500K to over $100M in annual revenue. No two businesses are the same — and neither are the strategies or deliverables. Whether it’s improving team utilization, increasing gross margins, helping owners step out of daily operations, or interpreting financial results beyond just the bottom line, my focus is always the same: to equip you with the clarity, tools, and strategies you need to grow with confidence.

My Mission

To empower entrepreneurs with the clarity, tools, and strategies they need to grow confidently — by delivering tailored, actionable guidance that meets them where they are.

Why Work With Me

At MF Business Coach, you won’t find cookie-cutter advice, one-size-fits-all templates, or reports sent without explanation.

You’ll find a true partner — one who helps you understand your business at a deeper level, empowers you to make confident decisions, and tailors strategies to your unique goals.

Here’s what makes working with me different:

Tailored guidance — Every business has its own story. I meet you where you are and design solutions that fit your path, not someone else’s playbook.
Clarity that drives action — I break down complex financials, operations, and strategies into insights you can actually use — turning uncertainty into confident action.
Real partnership — I’m not just coaching from the sidelines; I’m invested in your success. Together, we build a business that reflects your vision and future growth.

You deserve more than surface-level advice. You deserve a partner who sees the full picture — and helps you lead with clarity, confidence, and conviction.